Like many other carriers, Spirit is revamping its product offering, and simplifying its fare class options. The airline has launched its “Just Go” fare options, splitting its pricing options into four easy to understand categories.
What’s most interesting is that the ultra-low cost carrier is dipping its feet even more into the premium domestic market. It’s no secret that Spirit Airlines offered larger recliner-style seats up front for those looking for a bit more space to stretch out. These “Big Front Seats” are now part the “Go Big” fare class, which is the highest tier of the four now being offered.
Besides the larger seats up front split in a 2-2 configuration, Go Big travelers are allowed one free carry-on, one personal bag, and one checked bag up to 50 lbs. There is also seat selection, premium snacks and drinks, priority boarding, free Wi-Fi and priority boarding at select airports.
Credit: Spirit AirlinesTo say the least, that’s a pretty big step up from what they previously offered. Now this isn’t exactly true business class (or first class domestic as its referred to in the U.S.), but it’s certainly encroaches into premium territory. I’d say it’s actually quite comparable to what is offered in domestic first class on legacy carriers on shorter segments.
If you want to pay a little less and still have access to decent benefits, there is the “Go Comfy” fare which includes seat selection, one free carry-on, one personal bag, and one checked bag up to 50 lbs. Unlike Go Big, customers are relegated to regular seats, but have the benefit of having the middle seat blocked, giving European business class vibes. They also have access to regular snacks and drinks, as well as priority boarding at participating airports.
Credit: Sprit AirlinesGoing to the bottom of the line, there is the basic “Go” fare which offers just a personal item on board, with all other requested perks coming at at additional cost. The “Go Savvy” fare is a step up, includes a free checked bag, carry on and seat selection in the standard cabin, with everything else offered at an additional cost.
With all airlines in the United States feeling the pressures of higher operating costs and slowing customer demand, many low cost carriers have been forced to re-evaluate their business models. For instance, after 50 years in service, Southwest has broken its open seating tradition and plans to offer seats with more legroom at a premium. As a result, all customers flying on Southwest will now have an assigned seat.
While JetBlue has not formally announced any major cabin changes, they are working to streamline its operations to improve their on-time arrival statistics, take advantage of growing markets, and phase out older equipment. It is still rumored that JetBlue is also working on adding domestic first-class style recliner seats on its current non-Mint aircraft.
Featured image: Bradley Wint/Gate Checked
