After 24 years, Emirates has unveiled a refreshed livery.
Emirates’ livery has once again undergone very subtle changes from its predecessor. The updated livery was unveiled on Wednesday via one of its Airbus A380s registered A6-EOE.
The biggest change includes the move away from the flat tail colors, to a re-stylized flag that gives the impression of it blowing in the wind. They have also repainted the exterior portion of the wing fences in red, while the upper half of the inner surfaces have the colored waving flag like on the tail.
Emirates also removed the website URL from the side of the aircraft, allowing them to increase the “Emirates” lettering by 32.5%. If you didn’t know the name of the airline, you surely will now.
In the release, Sir Tim Clark, President Emirates Airline said, “Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”
The brand refresh will be applied to 24 of its aircraft by the end of 2023, including 17 Boeing 777s. As the 777s do not not feature vertical wing tip devices, the raked wingtips (on the 777-300ER at least) will most likely not include the red painting like the A380.
The airline’s latest deliveries will also come painted in the new livery starting with its newest Airbus A350s due in August 2024.
This is the company’s third refresh, with the last being unveiled on its first Boeing 777-300 at the 1999 Dubai Airshow. Prior to that, Emirates would have unveiled its original livery in 1985 on its Airbus A300 B4 when the company started operations.
The new livery has been met with mixed reactions, some saying it looks too cartoonish or wasn’t far enough of an evolution from the now-previous livery. I might be in the minority on this, but I really like the tail. It somehow reminds me of Formula 1 for some strange reason. I’m sure fans may have expected something dramatically different, but this is what we will have to work with until the airline decides to go through a 4th rebranding.
[Featured Photo: Emirates]
