Hawaiian Airlines “HA” Ticket Code Retired In Favor Of “AS”

Hawaiian Airlines has lost yet another part of its remaining identity as the airline continues its transition into the Alaska Airlines brand. Following Alaska Airlines’ acquisition of Hawaiian Airlines in September 2024, it was only a matter of time before the Hawaiian brand was eroded away as it moves towards integrating into the Alaska ecosystem.

For starters, Hawaiian’s 787s which were supposed to bring a much-needed upgrade over their A330s, was quickly taken away and repositioned for other long haul missions out of Seattle. Just last month the iconic Pualani livery was done away with as all their Dreamliners are now painted in the new “Global” livery.

In October 2025, the “Hawaiian” air traffic control radio callsign was retired as pilots adopted “Alaska”. Many of the traditional flight numbers were also adjusted to fall between 800 and 1299, in preparation for the change from Hawaiian’s “HA” IATA code to “AS”.

On April 22, 2026, this change was officially completed with all of Hawaiian Airlines’ flight numbers now carrying the “AS” code in front of them now. With the booking systems also merged, it makes sense why a new range of flight numbers had to be added. It was much easier doing it this way versus manually trying to filter them within Alaska’s current numbering system.

Most of these technical changes are a result of the two brands operating under a Single Operating Certificate (SOC). While it is sad that a part of Hawaiian’s legacy has to be given up, it’s for the greater good as the pandemic left a permanent scar of air travel to the Hawaiian island chain. Dealing with increasing costs and shifting tourism patterns, Hawaiian Airlines was never really able to turn things around since 2020, reporting yearly losses all the way until their acquisition.  

It’s not all bad news though as the Hawaiian recently became the 16th member of the oneworld alliance thanks to Alaska’s help. This means customers can use and earn points across a much larger network, whether it be redeeming tickets or earning miles on partner carriers within the alliance.

As the two brands continue merging into one, the topic of Joint Collective Bargaining Agreements still remains, and this is expected to be completed some time in 2027. Alaska still promises to keep the Hawaiian spirit going by maintaining the Pualani liveries on its fleet of Airbus A321neos, A330s and Boeing 717s, as well as maintain the culture and soft product on its Hawaiian based flights.

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