JetBlue Unveils New Standard Livery

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JetBlue 2023 Redesigned Livery

After more than a decade, JetBlue has dropped the veil on its new standard livery, and what can we say, it’s really blue.

The carrier describes its new livery as “a bold and all-blue design emblematic of its role as an innovative, industry-disrupting brand that customers love and trust for travel.” The redesign is part of the company’s rebranding as it slowly enters into new markets.

Besides the obvious change from a white to blue fuselage, its iconic tail art will now extend well into the rear section of the fuselage, as well as on the undercarriage, and accented on the winglets. The “jetBlue” logo up front has also undergone a font size bump to match the new design.

“Liveries have always been a part of our identity. When you spot a JetBlue aircraft—whether on the ground or in the air—we want customers to recognize us as a travel brand that moves them differently than everyone else,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service.”

JetBlue 2023 Redesigned Livery
Photo: JetBlue

The airline debuted the new livery on a Mint-class Airbus A321 (registered N982JB). This specific aircraft will now carry the new name “A Defining MoMint” in commemoration of the rebranding. The multi-colored Mint pattern dubbed “Mint Leaves” can be seen painted across the tail fin and rear section, with matching bright turquoise-colored winglets. N982JB is expected to re-enter service on June 15 operating its first flight out of New York’s John F. Kennedy International Airport (JFK).

JetBlue 2023 Redesigned Livery
Photo: JetBlue

The “Mint Leaves” theme will be applied to all Mint-specific aircraft, while its other non-Mint aircraft will feature updated and modified versions of existing tail fin artwork. The transition to the new livery will follow the airline’s regularly scheduled repainting cycle, so look out for newly branded aircraft over the next few months to years.

It’s nice to see airlines slowly stepping away from the boring Eurowhite liveries, and while I personally like the new change, I can surely imagine the number of Southwest/Breeze memes coming out of this design. One must admit the new livery does a good job complementing Spirit’s all-yellow theme (whether that was intentional or not), but it’s to be seen what really happens with that merger.

[Featured Photo: JetBlue]

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